I’d like to introduce two fashion sites that are great testaments for full video sites. These sites don’t require 3 minute loading times and are very functional despite the good looking full screen audio visual content.

Uniqlo has done great websites before, and doesn’t disappoint  with their latest site either, in fact, it raises the bar to new heights. Their Tokyo 2009 collection site presents an interactive catwalk where, at first, you see all models walking and then you can pick individual models for a closer look. Brilliant!

Guðrun & Guðrun is a fashion label owned by two Faroese women, and this isolated location plays a role in both videos that roll on the background of the site. The two videos start randomly on the starting page, and for a more impressive experience, click refresh until you get the airplane hangar video. (via Roope Ruotsalainen/Dagmarin Aamusemma)

Every brand marketer should take notice on how to create inspiring sites, and not mere product catalogues.

Btw, if you’re interested in fashion and the social web @jonikukkohovi tweeted about an article listing social sites fashionistas should be aware of.