The general level this year in Cannes has been moderate, to lack a better word. Hopefully Titanium and Film categories will still bring us a few jewels. Nonetheless, I wanted to post few favorites from the winners. In addition to the obvious big winners The best job in the world and Batman The Dark Knight campaigns, here are my favorites so far:
Store+, Red Cross, Leo Burnett Lisboa (Promo Gold)
A store that sells nothing but Hope. Red Cross created a store in a mall during Chrismas shopping season for collecting donations, a store where customers left with empty bags and full hearts.
Banner Concerts, Axion, Boondoggle (Media Gold)
No explanation needed – great use of media!
Trillion Dollar Billboard, The Zimbabwean, TWBA South-Africa (Outdoor Grand Prix)
If you use trillion dollars of real money instead of paper in your ad, how bad can it be? The Zimbabwean has been banned from their country for criticizing Mugabe for the current state of Zimbabwe. What a better way to make a point in the neighboring countries on the issue than using the real money, which is by the way cheaper than paper, to publish your message on.
James Ready, James Ready Beer, Leo Burnett Toronto (Outdoor Gold)
Again, the ad tells all that is relevant. Share the billboard costs to keep the beer cheap – and people did.