The Danish newspaper B.T. had enough with the ad blocking software users and refused to give their content to the people who used for example AdBlocker, and instead showed the above message. The message states:

We can see, that your computer has installed an ad blocker, which doesn’t allow us to show you our ads on the website.

We can only give you free journalistic quality content if we have ads on our sites, because they pay very much of the costs associated with running a website. If the ads will be removed, and our income lost, then we will not be able to continue to offer you free news on www.bt.dk

Have questions or comments please feel free to contact us at btwebmaster 

Best Regards

B.T.

Like fighting windmills, the AdBlock users’ already found a way to go around and hi-jack the banner places, which were then again released by B.T. Now, we’re waiting for the next move from the hackers. Adland has the full story.