Carrot mobbing has been a growing phenomena in California as well as Finland.  Carrot mobs are groups of people who reward businesses by choosing their products in return for the companies sustainable actions. By basically supporting the good guys, instead of boycotting the bad, carrot mobs take a positive perspective in creating a more sustainable world.

We’ve been organizing a carrot mob who would switch their electricity producer to a more greener wind powered producer. Goal is to get thousands of people (willing to change their electricity company or at least willing to receive an offer from the winning producer) signed up and the use this mass as a leverage to pull off a great wind electricity contract from a single most sustainable and affordable producer. 

So far, almost 500 people have signed up to receive the winning offer and consider acting accordingly. For all of you living in Finland come and join us, and put the word forward – enough with the talking, it’s time to act! For all the rest of you, stay tuned, this could really be a case to follow. 

Organisations involved Ilmastotalkoot, Porkkanamafia, N2 Laundry,