We ran a full page job ad in the biggest newspaper in Scandinavia, Helsingin Sanomat, yesterday. A day after the ad, it’s safe to say, it was quite a controversial piece, and successful as well, since what we really wanted to create was awareness and conversation. So far, three main business and marketing medias in Finland have written a piece on it.
Free translation of the ad title: “the most certain way to secure a job in the advertising industry is to get pregnant.” and below title was a pretty descriptive instructions on how to. The small print states that “the second option to secure a job in the industry is to work for a company where the downturn has affected business positively.”
Full size picture. Check out our job openings at the N2 job site. We’re hiring a copy, AD, Executive Producer, Strategist, Programmer, Flash designer etc.
Here’s the initial response a day later.
Medias (in Finnish only):
Blogs (in Finnish only):
[...] Our controversial job ad. « Deceptive Cadence "We ran a full page job ad in the biggest newspaper in Scandinavia, Helsingin Sanomat, yesterday. A day after the ad, it’s safe to say, it was quite a controversial piece, and successful as well, since what we really wanted to create was awareness and conversation. So far, three main business and marketing medias in Finland have written a piece on it. Free translation of the ad title: “the most certain way to secure a job in the advertising industry is to get pregnant.” and below title was a pretty descriptive instructions on how to. The small print states that “the second option to secure a job in the industry is to work for a company where the downturn has affected business positively.” " (tags: finnish ad guerilla advertising) [...]
By: links for 2009-06-08 | Ip's. on June 8, 2009
at 4:01 pm
Really lot of buzz about this ad… Have you included it on some international ad catalog already? like Coloribus or AdsoftheWorld.com ? So you can get some global feedback…
By: Delfin on June 22, 2009
at 12:05 pm