I’m back from a week of climbing at Chamonix, and to continue on the mountain vibe, I’ll introduce an interesting service Patagonia clothing company has put together. Patagonia let’s you track the route of your clothing from design and material acquisition to production and assembly. Not surprisingly, the materials and pieces of clothing travel all around the world.

Got to love the transparency of the service, it gives you travelled mileage, co2-emissions, and other bad things about the production. The great thing for Patagonia is, of course, that the good things feel more authentic when presented alongside the bad.