Posted by: Sami Salmenkivi | May 6, 2009

Crispin Porter + Bogusky’s Facebook app for Volkswagen

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Since obviously you don’t know what kind of cars you like, the new application by CP+B does the thinking for you. By analyzing your Facebook profile the app tells you which Volkswagen models suit you sir. I like the idea, but it just doesn’t work – my profile told them that I’m friendly and sporty, and thus the car for me would be Jetta. Don’t think so. However, I think they’re on to something, with a wider range of products and more thorough analysis of the profiles the recommendations could be useable.

As a side note, I like the personal retro touch CP+B has created for VW.

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Responses

  1. Maybe not the Jetta, but I can see you in the Tiguan. Would fit some bouldering pads in the back, too :)

  2. Oh, that’s gonna leave a mark. Talk about intern hazing… but in a good way I hope. If you lose the bidding wars, give me a call :D

    http://www.aircheese.com/article/brand-name-interns-the-new-prostitute


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